Insadong is a neighborhood that used to be a cultural center since Joseon Dynasty, and where the South Korea's Minister of Culture resides. Nowadays, Insadong is famously known as a shopping area that is full of restaurants, cafes, and shops along the way. Usually, tourists will visit Ssamzie-gil Market, a place where visitors can buy distinct types of clothes, Korean souvenirs, ceramics, and delicious snacks, especially pajeon, the delicious savory Korean pancakes.

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