Brienz is famous for its stunning location on the shores of Lake Brienz, surrounded by the beautiful Alpine mountains. The village is also known as a center for woodcarving, a tradition that has flourished since the 19th century, with many local artisans producing intricate and beautiful works.

Additionally, the Brienz Rothorn Bahn, a steam train that transports passengers to the summit of Brienzer Rothorn, is a major attraction that draws many tourists.

Visitors to Brienz can enjoy various exciting activities, such as riding the Brienz Rothorn Bahn steam train for spectacular views from the mountain summit. Boat trips on Lake Brienz are another popular way to appreciate the surrounding natural beauty.

Visitors can also explore the Ballenberg Open-Air Museum to learn more about traditional Swiss rural life and visit local woodcraft shops to see artisans at work.

To reach Brienz from Zurich, visitors can take a train or drive. The Swiss Railways (SBB) train journey usually takes about two and a half hours, with one transfer in Interlaken. Driving approximately 120 kilometers via the A8 highway takes about two hours, depending on traffic conditions.

Brienz has several notable woodcraft shops worth visiting. One well-known shop is Jobin Swiss Woodcarving, which offers a wide range of high-quality woodcarving products, from small souvenirs to large sculptures and furniture.

Visitors can also watch live demonstrations by artisans, providing insight into the centuries-old woodcarving techniques and traditions.

Brienz offers a variety of accommodation options to suit different budgets and preferences. Visitors can choose from luxurious hotels like the Grandhotel Giessbach, cozy bed and breakfasts, and private holiday homes.

Many accommodations in Brienz offer stunning views of Lake Brienz and the surrounding mountains, as well as easy access to the village's main attractions.