Atami is famous for its hot springs (onsen) with high mineral content and reputed health benefits. It is also known for its natural beauty, including stunning beaches and ocean views. Its long history as a retreat since the Edo period and cultural attractions like Atami Castle and the MOA Museum of Art add to the city's appeal.

Atami is a popular tourist destination in Japan, attracting both domestic and international visitors. The city draws many tourists who come to enjoy the onsen, beaches, and cultural attractions.

The Atami Fireworks Festival also attracts thousands of visitors each time it is held. It's easy accessibility from Tokyo makes Atami a popular choice for short trips or weekend getaways.

Some main attractions in Atami include Atami Onsen, offering hot spring baths; Atami Castle, providing panoramic views of the city and Sagami Bay; the MOA Museum of Art, showcasing impressive collections of Japanese and Asian art; Atami Baien, a garden famous for plum blossoms in spring; and Sun Beach, a popular spot for relaxing and enjoying the sea.

The best way to get to Atami from Tokyo is by using the Shinkansen or bullet train on the Tokaido Shinkansen line, which takes about 40 minutes. Another option is the JR Tokaido Line local train, which takes about 90 minutes but is more economical. Both options depart from Tokyo Station and go directly to Atami Station, making it convenient and easy.

One festival to attend when visiting Atami is the Atami Fireworks Festival, held several times throughout the year, especially in summer. This festival features spectacular fireworks displays over Sagami Bay, creating a stunning night view. Besides fireworks, the festival often includes various local events and performances, adding to the excitement and cultural experience.