In Sao Paulo, some must-visit attractions include Avenida Paulista, the city's bustling center with various museums, art galleries, and shopping centers. There is also the Sao Paulo Museum of Art (MASP), known for its world art collections, and the Municipal Market, a traditional market offering a variety of local and international foods.



Try to visit Ibirapuera Park, a vast urban park offering open spaces, museums, and recreational activities. For a picturesque destination, try to visit Jardins, an area rich in elegant architecture, upscale restaurants, and exclusive boutique shops.

One of the local dishes to try in Sao Paulo is "Pastel de Feira," a pastry filled with various fillings such as meat, cheese, or shrimp, then fried until crispy. Then there is "Virado à Paulista," which consists of white rice, beans, eggs, sausage, and pork rinds, usually served with tomato sauce. Additionally, don't miss "Pão de Queijo," a delicious cheese bread popular throughout Brazil, and "Coxinha," a fried potato snack shaped like a triangle filled with chicken or beef.

Sao Paulo is known for hosting various fascinating festivals and events. One of the largest festivals is the "Carnaval de São Paulo" with spectacular costume parades, music, and dances filling the city streets. There is also the "Virada Cultural," an annual arts and culture festival featuring music performances, theater, dance, and art exhibitions of various genres.



Additionally, the "Festival Internacional de Linguagem Eletrônica (FILE)" is a digital art and technology festival showcasing interactive installations, media-based artworks, and audiovisual performances. Every year, Sao Paulo offers diverse and entertaining festival experiences for international tourists.

The common language in Sao Paulo is Portuguese since Sao Paulo is located in Brazil. However, because the city is an international hub and has a diverse population, many people in Sao Paulo can also communicate in English, especially in tourist attractions, hotels, and larger restaurants. Nevertheless, having a basic knowledge of Portuguese will help in interacting with locals and understanding the local culture better.

Credit card payments are available in Sao Paulo, especially in tourist attractions, hotels, restaurants, and larger stores. Most merchants and services in this city accept credit card payments, including Visa and Mastercard, and some places also accept American Express and Discover. However, in some smaller or traditional places, especially in traditional markets or street food stalls, cash payments may be more accepted.