Kota Bharu offers historical and cultural sites that attract visitors interested in exploring Malaysia's traditional heritage. One highlight is Pasar Besar Siti Khadijah, a lively market where locals and tourists enjoy Kelantanese life. Nearby, the Royal Museum (Istana Batu) and Istana Jahar showcase Kelantan's royal history and architecture. Cultural enthusiasts can explore the Kelantan State Museum for insights into local traditions, or catch traditional performances at the Kelantan State Cultural Centre (Gelanggang Seni). For a peaceful retreat, Pantai Cahaya Bulan offers pristine beaches just a short drive away, perfect for relaxation and coastal views.

Kota Bharu is popular for its ranging and flavorful Malay cuisine. Traditional dishes not to miss include 'nasi kerabu', a blue-colored rice dish served with fresh herbs, vegetables, and a choice of protein like grilled fish or fried chicken. Another local favorite is 'ayam percik', grilled chicken marinated in a rich coconut-based sauce. For breakfast, indulge in 'nasi dagang', a fragrant rice dish served with fish curry and pickled vegetables. 'Laksam', a type of rolled rice noodle served with a creamy coconut-based gravy, is also a must-try. Fulfill your culinary journey with sweet treats like 'kuih muih', assorted Malay cakes typically found in local markets and coffee shops throughout Kota Bharu.

Kota Bharu is a dynamic cultural hub that hosts several festivals and events throughout the year, displaying Kelantan's rich heritage. One of the most significant is the Kelantan International Kite Festival, where colorful kites of all shapes and sizes fill the sky in a mesmerizing display of craftsmanship and skill. The annual Kota Bharu Cultural Festival celebrates local arts, music, and dance, offering visitors the chance to witness traditional performances such as 'wayang kulit' (shadow puppetry) and 'dikir barat' (a form of Malay poetry recitation). During Ramadan, the city comes alive with bustling night markets offering a variety of traditional Malay dishes for 'buka puasa' (breaking fast), creating a festive atmosphere.

For easy access to popular attractions in Kota Bharu, consider staying in the city center or near the Cultural Zone. Areas like Padang Merdeka and Jalan Pintu Pong offer a range of accommodations. You might consider hotels such as Renaissance Kota Bharu Hotel, Crystal Lodge, or Grand Riverview Hotel, which are centrally located and provide convenient access to landmarks like Istana Jahar, Central Market, and Handicraft Village and Craft Museum.

The best time to visit Kota Bharu is during the dry season, which typically runs from March to October. During these months, the weather is generally sunny with lower chances of rainfall, making it ideal for exploring outdoor attractions and enjoying beach activities. Avoid visiting from November to February if possible, as this period tends to experience heavier rainfall and occasional monsoon storms, which may limit outdoor activities and sightseeing.