Travelling and shopping in Seoul is not always that pricey. If you're visiting the capital of South Korea, act like locals and explore the best underground shopping Seoul. It’s no secret that Seoul is a shopping-oriented metropolis. There are places where locals and visitors alike congregate to look for deals and the newest fashion items. There are a lot of various malls to choose from, including underground shopping.

Underground shopping areas have become popular choices for several reasons, and it's not just about escaping the weather. Sure, avoiding the rain or scorching sun is a major perk, but there's more to it than that. Underground shopping spots are often in prime spots like subway stations or tunnels connecting malls and hotels. That means they're super convenient for commuters and travellers passing through these areas. You don't have to go out of your way to find them – they're right where you need them.

Even better, many underground shopping centres stay open late into the night, making them perfect for those who work late or prefer to shop when the crowds thin out. This shopping adventure is the ideal choice if you're looking for convenience. Check out these seven best underground shopping Seoul you can drop in!

First up on an underground shopping adventure is the Hoehyeon Underground Shopping Center, located near Seoul's bustling Namdaemun Market and Myeongdong. This underground labyrinth is a treasure trove of long-playing records. If you are head over heels for a vintage collection, you may hit this perfect spot. You can find stamps, antiques, artworks, currency, and other collectible items. Plus, with its convenient location near Namdaemun Market and Seoul Station, it's a great place to shop 'til you drop off before catching your train or exploring the nearby attractions.

Take Subway Line 4, Myeongdong Station and choose Exits 4 & 5

Take Subway Line 4, Hoehyeon Station, Exits 1 & 7

Next on the list is the Myeong-dong Underground Shopping Center, an underground haven for anyone. Located beneath one of Seoul's most popular shopping districts, this sprawling network of tunnels is packed with stalls selling everything from clothing, interior items, and accessories to cosmetics and skincare products. Whether searching for the latest K-beauty must-haves or hunting for stylish streetwear, you'll find it all and more at Myeong-dong Underground Shopping Center.

Worry not, all the items sold at this shopping centre are also cheap, you can even bargain but stay polite. Most stalls also offer two payment options: cash and credit card. Even better, with its convenient location near Myeong-dong's iconic landmarks and attractions, it's a great spot to escape the hustle and bustle of the streets above and indulge in some retail therapy.

Venture beneath the streets of downtown Seoul and discover the hidden gem of Sogong Underground Shopping. Located beneath the Myeongdong Shopping District and the Westin Chosun Hotel, this underground shopping arcade is a hidden oasis for shoppers seeking unique finds and unbeatable bargains. From clothing, accessories, Korean vintage items, and traditional handicrafts to electronics and home goods, you'll find various products to peruse at Sogong Underground Shopping.

An underground shopping adventure in Seoul would only be complete with a visit to the Dongdaemun Underground Shopping Center. Established in 1970, the mall is located under the iconic Dongdaemun Design Plaza. It has become a sprawling complex serving as a mecca for fashion lovers looking to get their hands on the latest styles at unbeatable prices. From clothing and accessories to cosmetics and home goods, you'll find it all and more at Dongdaemun Underground Shopping Center. What makes it unique is that you can bulk-buy luxury items for a very affordable price. You can also enjoy night cuisine at this shopping centre.

The Gotomall Underground Shopping Mall, nestled in Express Bus Terminal Station, is a haven for those looking for the latest fashion trends. This biggest shopping centre features more than 600 shops that sell high-end clothing to Y2K styles and accessories. Moreover, the mall has several cafes and restaurants. So, after your shopping spree, try the various food stalls or watch a movie at the cinema.

As one of Asia's largest underground shopping malls, Starfield COEX Mall offers an unparalleled retail experience that combines more than 300 luxury boutiques, trendy shops, world-class dining, and exciting entertainment options under one roof. Spread across multiple levels, Starfield COEX Mall boasts an impressive array of stores catering to every taste and budget.

The mall features a state-of-the-art cinema complex where movie buffs can catch the latest blockbuster releases and a wide choice of fine dining options. Additionally, the COEX Aquarium offers visitors the chance to marvel at diverse marine life, including colourful tropical fish, majestic sharks, and playful otters.

Last, we have the Yeongdeungpo New Town Underground Shopping Mall, a hidden gem beneath the bustling streets of Yeongdeungpo in southwestern Seoul. This underground arcade is a favourite among locals and tourists alike, featuring a wide selection of 130 shops and boutiques selling everything from clothing and accessories to home goods and electronics. Whether you're searching for trendy streetwear, stylish accessories, or unique gifts to take home, you'll find it all and more at Yeongdeungpo New Town Underground Shopping Mall.

Plus, with its convenient location near major transportation hubs like Yeongdeungpo Station and popular attractions like Times Square Mall and Yeouido Park, it's the perfect place to shop 'til you drop while exploring the vibrant streets of Seoul's Yeongdeungpo district.

Those are the 7 best underground shopping Seoul that you can visit! Ready to add them to your itinerary? Make it perfect with Traveloka! Booking flight tickets and accommodation is now at your fingertips. Download the app and have a joy shopping haul in Seoul!

To make your Seoul shopping spree even more rewarding, enjoy up to 10% off on stays at Lotte Hotels across South Korea when you book through Traveloka! From October 28 to November 10, 2024, you can secure discounted accommodations for your Seoul adventure, with travel dates valid until March 31, 2025. Perfect for shoppers, Lotte Hotels offer convenient access to Seoul’s top shopping spots, ensuring a comfortable and stylish stay while you explore the city's underground shopping treasures.