Black Friday has been increasingly popular in recent years. For instance, in just one day, Singaporean shoppers spent over SGD 100 million—an astounding 40% rise from the year before!

Black Friday has grown to be a major shopping event in Singapore, having started as a method to start the holiday shopping season in the United States. Retailers from all across the country participate by providing incredible deals that draw in both residents and visitors.

In this article, we will explain what Black Friday is, discuss how it's becoming more and more significant in Singapore, and showcase some of the greatest travel offers available on Traveloka.

The phrase "Black Friday" originated in Philadelphia in the 1960s when police officers used it to characterise the day after Thanksgiving's heavy traffic of vehicles and pedestrians. Eventually, the phrase became synonymous with the beginning of the holiday shopping season among retailers. As a result of the spike in consumer spending, the day came to be associated with enormous discounts and deals, with many stores moving "into the black," or making money.

For the most part, Black Friday was a single day dedicated to in-store shopping. But the scope and duration of the event increased along with e-commerce. These days, a lot of shops offer online deals in addition to in-store experiences, beginning their promotions days or even weeks in advance. The event has become even more widespread as a result of the rise of social media and digital marketing.

While Black Friday kicks off the holiday shopping season, Cyber Monday follows, focusing primarily on online sales. While Singles' Day, celebrated on November 11 in China, has surpassed both in terms of sales volume. It is also becoming the largest shopping event in the world. Particularly, discounts are also occasionally provided in a range of categories on other regional sales occasions, such as the Great Singapore Sale, they often lack Black Friday's intense promotional enthusiasm.

Nevertheless, Black Friday is unique because of its cultural significance and the meticulous planning that companies do. Doorbuster sales and early opening hours are hallmarks of the event, drawing customers to wait in queue for hours before businesses open.

In Singapore, Black Friday has experienced incredible growth, with participation rates rising dramatically every year. Over 60% of Singaporeans reported taking advantage of Black Friday deals in 2022, with over SGD 100 million spent overall. This pattern demonstrates how rapidly Black Friday has become popular with local consumers.

Black Friday consumer behaviour indicates a strong preference for online purchasing, with e-commerce platforms accounting for a sizable part of purchases. Research indicates that over 75% of Singaporean consumers like internet shopping due to its convenience. Further evidence of a move towards digital involvement comes from the surge in mobile shopping, where many customers use applications to get discounts while on the go.

Online retailers, such as prominent platforms such as Lazada, Shopee, and Qoo10 provide substantial discounts in a range of areas. International companies that appeal to Singaporean consumers searching for worldwide bargains include Amazon and eBay.

Traveloka has also embraced Black Friday by offering alluring travel packages and offers at this time for shopping. It is a major player for people trying to plan their vacations while taking advantage of the promotions because it frequently offers discounts on hotels, airlines, and vacation packages. The addition of travel deals to the Black Friday framework makes the event more appealing to customers who want to mix travel and shopping.

Black Friday has become a part of Singaporean culture, where shopping is a highly cherished activity. The event has become a focal point for bargain hunters, who eagerly anticipate the sales as an opportunity to score great deals on gifts and personal items. The excitement surrounding Black Friday aligns with the city's vibrant retail landscape and consumer enthusiasm.

Local businesses have been greatly influenced by Black Friday's rise, and many have responded by adopting promotional techniques similar to those of larger retailers. Local retailers frequently feel forced to participate as consumer expectations for deep discounts and exciting bargains rise, fostering a competitive atmosphere that benefits consumers. As a result, the whole shopping experience has improved as retailers strive to meet the demands of a savvy consumer base.

Officially, Black Friday on November 29, 2024 as the holiday shopping season begins. However, many retailers in Singapore will kick off their promotions as early as November 22, creating a week-long lead-up filled with deals and discounts.

A variety of pre-event promos are likely to be available in the run-up to Black Friday, with many merchants tempting customers with early discounts and sneak peeks. Following Black Friday, a lot of companies will keep up the trend with Cyber Monday offers on December 2, which will prolong the online shopping spree for consumers.

In Singapore, Black Friday usually means huge discounts on a variety of products, including home goods, fashion, and electronics. It's a popular shopping occasion because a lot of stores are offering discounts on health and beauty products.

Black Friday is also best for travel-related offers. You may expect significant discounts on travel tickets, lodging, and package deals, helping both domestic and international travellers plan their getaways.

Traveloka is dedicated to making your travel dreams a reality, and we have an exciting promotion just for you! If you’re a new user looking to explore amazing destinations, now is the perfect time to join us. As a warm welcome, we’re thrilled to offer new users an exclusive promotion to kickstart your travel journey.

This incredible new user promotion is your ticket to exploring the world at amazing prices. Whether you’re planning a weekend getaway or a long-awaited vacation, Traveloka is here to make your travel dreams come true.

Determine your trip options and destination you are interested in first. Make a wish list to facilitate your Black Friday shopping. By being prepared, you can steer clear of impulsive purchases and focus on what is really important. Don’t forget to always establish a budget for your Black Friday trip spending. Think about how much you're willing to pay for travel, accommodation, and entertainment. This will assist you in prioritising the offers that provide the best value and helping you keep within your budget.

Subscribe to Traveloka’s newsletters and notifications to receive updates on exclusive offers and early access to Black Friday deals. This ensures you’ll be among the first to hear about significant discounts and promotions. Also follow Traveloka on social media for real-time updates on flash sales and special promotions. As social media frequently announce exclusive offers that can help you secure deals before they sell out.

Make the most of Traveloka’s user-friendly search tools and filters to swiftly find the best deals that suit your preferences. You can sort the results by price, rating, and amenities to simplify your decision-making process. You can also download the Traveloka app for a smooth booking experience. The app often includes exclusive mobile-only deals and enables you to make reservations on the move, offering convenience during the hectic Black Friday shopping period.

When you come across a limited-time offer, be ready to move very quickly. Your chances of getting the deals will increase if you can expedite the checkout process by saving your payment data and logging into your Traveloka account. So, don’t forget to make use of Traveloka's comparison tools to compare various packages side by side. This will help you identify the best savings and ensure you’re getting the most value for your money, whether you’re booking flights, hotels, or holiday packages.

Before Black Friday starts, spend some time researching the vacation alternatives and destinations you want to visit. Get to know yourself with possible destinations and schedules that will assist you in making well-informed choices when the offers become available. Make sure you are aware of Traveloka's terms and conditions before making any purchases during Black Friday. By being aware of the fine print, you can avoid unpleasant surprises and maximise the benefits offered.

Please alway remain alert and aware of any possible fraud or deceptive offers. To protect yourself from fraud, always investigate the legitimacy of the offers and confirm that they come from reliable sources.It’s easy to get caught up in the excitement of Black Friday, so manage impulse buying by sticking to your planned purchases.Remind yourself of your budget and priorities to ensure you make wise choices.

Don’t forget to combine Traveloka's offerings with additional discounts or cashbacks. This can greatly increase your savings and further reduce the cost of your trip arrangements. Use your Traveloka Points or any other reward you've accumulated to help offset your costs. By using these points while you shop on Black Friday, you can get even more discounts on your vacation reservations.

Many Singaporeans have shared their reported obtaining flights to popular locations for unbelievable costs, so they have vacations without going over budget. Consumers have made large financial savings, frequently obtaining flight and hotel discounts of 30% or more. These offers not only reduced the cost of travel but also produced wonderful memories, including romantic getaways to Kyoto or family holidays to Bali.

One customer was able to arrange for a week-long vacation to Europe by booking cheap flights together with a hotel package that featured tours and breakfast. They maximise their savings while taking advantage of Traveloka's features and meticulous planning, making for a luxurious trip experience.

Also, there is a family who is organising a trip to Sydney. Originally, they had budgeted SGD 2,500 for travel and lodging. But on Black Friday, they found discounts that reduced the total to SGD 1,800, enabling them to stay longer and add on more activities. So, this is how beneficial it is to shop during the Black Friday bargains.

With growing awareness among customers, we may expect more Singaporean consumers to participate in Black Friday in 2024 and beyond. An even greater range of deals and discounts that appeal to customers from all demographics are also anticipated as more domestic and foreign merchants enter this Black Friday competition.

New technologies are predicted to completely change Black Friday shopping, including augmented reality and artificial intelligence. Customised recommendations can be given by AI, and augmented reality can let buyers virtually inspect items before making a purchase. With the help of these advances, shopping will become more efficient and pleasurable by improving customer involvement.

Traveloka is committed to providing travellers in Singapore with outstanding service. This includes affordable prices, enhanced customer service, and a simple booking process. In order to make sure that its customers have the most fulfilling travel experiences possible, Traveloka will continue to put its customers' wants and preferences first as it develops.

To sum up, Black Friday is a big shopping occasion that started in the US and has become very popular in Singapore. Customers can take advantage of amazing discounts in a number of industries, including travel. Customers may find some of the best travel offers, including cheap flights, hotel packages, and vacation experiences, on Traveloka.

We urge readers to begin organising their travel needs as we anticipate Black Friday in 2024. Make sure you're prepared to take advantage of the amazing deals and promotions that Traveloka will be offering soon by keeping an eye on them.

Black Friday offers a special chance to book memorable and reasonably priced trips. By utilising deals and discounts, you can travel to new places and make priceless memories without going over your budget. Don't pass up this opportunity to start your next journey!

Book your room now through Traveloka. You can also find various offers, and prices, and choose the best room that suits your needs. Search for your preferred dates, and choose the nearby hotels, flights, and other tourist attractions.