In 1983, KELE started a humble confectionery serving a selection of traditional festive goodies, including the great pineapple tart! They took the utmost care in hand-crafting the pastries with one philosophy in mind: Quality. Whether it's Pineapple Tarts, Cookies, Mooncakes or other snacks, there is absolutely no compromise on using the best ingredients. Featured in The Straits Times "Singapore's Best Pineapple Tarts", KELE’s handmade Traditional Pineapple Tarts has been winning the hearts of many for more than 30 years! Their secret family recipe gives it its signature milky flavour, soft buttery crust and perfect pineapple-to-tart ratio. A must-have festive treat and an uniquely Singapore piece. Following the success of their Traditional Pineapple Tarts, KELE took the traditional pineapple tart and made it into a bite-sized ball of joy. The Golden Pineapple Ball is crafted to give a satisfying mouthfeel – the perfect mishmash of pineapple and pastry. Whether it's the tart or the ball version, you'll be able to find something that you like!

Savor the sweetness of tradition with Kele's Golden Pineapple Ball, a timeless delicacy reinvented

Discover pure delight in every bite of Kele's exquisite Golden Pineapple Ball, a culinary treasure

Embrace the taste of nostalgia with Kele's iconic Singapore Pineapple Tart, a timeless treat for all

Experience the taste of tradition with Kele's Singapore Pineapple Tart, a delectable treat beloved by many

Indulge in the iconic taste of Kele's Singapore Pineapple Tart, a delicious symbol of tradition

Savor the golden sweetness of Kele's Pineapple Ball, a bite-sized delight bursting with tropical flavor

Cherish the memories with Ball Souvenir Box, a keepsake filled with delights to treasure forever